Please, Don’t Think Outside the Box.

The box.

The pressure.

The vision.

The method.

That’s why I have completely changed my mind about brainstorming. I don’t think a successful brainstorm is a meeting at which a new concept suddenly arises. Rather, a successful brainstorm is a meeting at which an existing concept suddenly makes a lot of sense to a lot of people.

- Luc de Brabandere

Creative director — Associate at Orkestra. Collecting solidly articulated, relevant ideas with tangible implications, and trying to join in. | www.orkestra.ca