Quand publicité et blockchain se rencontrent.

Photo by Stephanie Ronquillo on Unsplash


Photo by fabio on Unsplash

NFTs : “Non-fungible tokens are used to create verifiable digital scarcity, as well as digital ownership, and the possibility of asset interoperability across multiple platforms NFTs are used in several specific applications that require unique digital items like crypto art, crypto-collectibles and crypto-gaming.”

  • YouTuber Logan Paul sold 1,772 NFTs on Friday (feb…


Photo by Christian Weiss on Unsplash


An attempt to identify pitfalls and avoid them, perhaps.

Crowd raising hands at a conference.
Crowd raising hands at a conference.
Credits : Edwin Andrade — Unsplash.

Mistakes are inevitable. Learning naturally leads us through the same channels. Fortunately, mistakes are often more interesting than success. They better illustrate biases, shortcuts and preconceptions. They ignore good luck and don’t care about your status. So it is in all humility, and with no guarantee of success, that I try to bring together the inevitable mistakes that hopefully you will avoid.

1. The intention behind the performance


What if there was an ideal annual salary?

“I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.” — Jim Carrey


There is a better way.

The box.


What should a future marketer learn now?

Expert, but of what?



Disclaimer : This will be a complete metaphor about cars to illustrate the point. It doesn’t matter if you are not that much into cars. You will get it.


All about that fine line.

Thresh·old : the magnitude or intensity that must be exceeded for a certain reaction, phenomenon, result, or condition to occur or be manifested.

Act 1 : Curation.

Sacha Lauzier

Creative director — Associate at Orkestra. Collecting solidly articulated, relevant ideas with tangible implications, and trying to join in. | www.orkestra.ca

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