The day the intangible became irrefutable.

Photo by fabio on Unsplash

The NFT market is in full swing. As summed up very effectively by MorningBrew :

The NFT market tripled in 2020 to $250+ million, according to a new report by NonFungible.com with support from L’Atelier. The number of active wallets nearly 2x’d.

  • YouTuber Logan Paul sold 1,772 NFTs on Friday (feb…


Photo by Christian Weiss on Unsplash

After a year 2020 which, as for many, gave way to quite a few more readings and podcasts than usual, I embarked on the famous New Year’s objectives project. This may be because of my passage into my thirties and the inevitable questioning involved, but the theme of self-care was a fairly popular one in my choices. So I was inspired and ready to make 2021 a year of personal growth through these new learnings.

Obviously, all this led me to long silent moments in front of an empty spreadsheet. Caught in a paralysis, surely caused by the countless ideas…


An attempt to identify pitfalls and avoid them, perhaps.

Crowd raising hands at a conference.
Crowd raising hands at a conference.
Credits : Edwin Andrade — Unsplash.

1. The intention behind the performance

Because you have the impression that a pitch context necessarily implies a performance, you will act differently. You will speak louder. You will adopt a lexicon that is not natural to you. You will become much more solemn…


What if there was an ideal annual salary?

Inequality in the distribution of wealth is obviously not a new phenomenon, but it may never have had as much airtime as it does today, and rightly so. The exponential growth of some technology companies, among other things, has recently demonstrated the extent of the hyperbolic disequilibrium. In the mean time, the pressure caused by the imminence of climate change has highlighted for its part the other side of the coin, namely the…


There is a better way.

The box.

If there were a museum, full of these expressions that we have overused, it would be written next to a sad cardboard box, right next to a world map on which we could read Carpe Diem.

More and more industries understand the potential of creative thinking to reinvent their business model and remain relevant in the current environment. The difficulty with creativity is that it is much less academic and less well understood. There is no recipe for achieving something universally considered creative. It sometimes becomes difficult to know what its relevance is, how to apply it and, above all…


What should a future marketer learn now?

Expert, but of what?

When choosing a program of study, a first career, additional reading or online training, one question is inevitable: what should I learn to improve in my profession? For some areas, the answers are easier than others. The expertise is more linear. But not in marketing. Not because it is a more complex expertise than others, but because its nature is far too broad and changing to paint a clear picture. And this uncertainty is perfect for creating an endless hunt for trends. One year, you would all have to be UX experts. The following year, it is essential to know…


Avez-vous déjà pensé à votre prochain autocollant de voiture ?

Commençons par souligner l’évidence : les véhicules autonomes seront prochainement une réalité. Il reste encore beaucoup de questions à régler, autant au niveau technologique que social, mais le potentiel économique de l’automatisation des transports nous confirme que de nombreuses équipes travaillent activement à transformer nos routes. On estime que l’industrie pourrait ajouter 7 trilliards à l’économie globale dans les prochaines décennies, tout en sauvant des milliers de vies. Plusieurs acteurs de l’économie actuelle devront bien sûr s’adapter face à cette transformation, au risque de disparaître. …


The fastest route at first is not the smartest choice.

Disclaimer : This will be a complete metaphor about cars to illustrate the point. It doesn’t matter if you are not that much into cars. You will get it.

As a young business or agency manager, you make choices everyday. At first, they are not really based on any deep reflexions. You move fast because you are excited and feel like moving. Every client, every customer, every problem is an instant priority and you channel all your energy towards managing them. You show up everyday to prove how dedicated and driven you are, and it works. Clients appreciate your work and soon enough, it will be rewarding. …


The dating scene is no match for an optimized life.

All about that fine line.

Act 1 : Curation.

I generally know what I like, especially in music. I’ve been scavenging bands for quite some years and sometimes feel like I’ve discovered all of my favorite stuff. But recently, out of curiosity, I gave Spotify “My Daily Mix” a shot. I wanted to know how good it thought it knew me.

The answer : a lot.

It made me realize that with Spotify curators, Netflix suggestions…


Why it’s so hard to avoid the useless.

The idea of “Less is More” is far from new. It seems to be originating from a 1855 poem from Andrea del Sarto. At that time, it was often associated with the work of architect and furniture designer Ludwig Mies Van Der Rohe, one of the founders of modern architecture and a proponent of simplicity of style.

But simplicity already was an acknowledged challenge at that time.

In 1750, Benjamin Franklin wrote a letter describing his groundbreaking experiments involving electricity and sent it to a member of the Royal Society in London…

Sacha Lauzier

Creative director — Associate at Orkestra. Collecting solidly articulated, relevant ideas with tangible implications, and trying to join in. | www.orkestra.ca

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